Trust Transfer Project
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IMPACT STUDY
At the time of this project, Black and Latinx communities continued to be impacted by COVID-19 at significantly higher rates, and to have lower vaccination rates, compared to state and national averages. Since March 2020, with the closure of arts venues and cancellation of in-person events, artists have lost both significant income and the opportunity to showcase their artistic work.
In 2021, the Community Music School of Springfield (CMSS) and the Springfield Cultural Partnership (SCP) established the Trust Transfer Project (TTP) to address these patterns. The Trust Transfer Project appointed Vanessa Ford, a trusted member of the faith community, a recognized civic leader, and prolific artist to serve as Project Manager. The Trust Transfer Project team used their established relations with people throughout the city to invite Springfield’s leaders, influencers, and community organizations to serve as Trust Transfer Project Sponsors, who invited local BIPOC artists to create new artwork in variety of languages and artistic mediums, and to include evidence-based messaging around COVID vaccines and stopping the spread.
Trust Transfer Project is committed to accountability in achieving our intended impact and responsiveness to the evolving needs of our community. To this end, we partner with Broadsight, formerly Jessica Payne Consulting, for ongoing comprehensive project evaluation. This partnership allows us to gain a deep understanding of how people in our intended audience experience Trust Transfer Project and how we can continue to improve and develop the project. Learn more about Broadsight.
IMPACT STUDY FINDINGS 2022
80,000 Individuals touched
5000 Event participants
2850 TTP posters & stickers
2042 TTP website views, 730 users, 612 new users
193 Artists of color aged 8-70+
108 Artworks with messages of
health, hope, & healing
81 Visual art works
38 New organizational partners
34 Past organizational partners agree to post TTP info & artwork on their websites
20 Poems/Spoken word pieces
5 Music recordings
4 Live musical performances
2 Music videos
FINDING #1
ENGAGE: The Trust Transfer Project engages Springfield artists of color to produce culturally relevant artwork with accurate public health messages about community health, healing, and hope related to COVID and Influenza vaccination.
FINDING #2
INFORM: The Trust Transfer Project increased availability of accurate information about the safety and effectiveness of COVID and Influenza vaccines throughout Springfield.
FINDING #3
EMPOWER: The Trust Transfer Project increases knowledge of and confidence in COVID and Influenza vaccines among residents of color in Springfield.
FINDING #4
INSPIRE: The Trust Transfer Project supports increases in the rate at which Springfield residents–especially people of color–receive COVID vaccinations in 2022.
IMPACT STUDY FINDINGS 2021
75 artists aged 10-65—90% of whom self-identified as a Person of Color—produced 100 works of art that include digital, pencil, ink, crayon, marker, acrylic and watercolor on paper; chalk and spray-painted sidewalk murals; poetry and spoken word; music videos; and puppetry. They received a total of $35,000 in stipends for their work and this was the first time many of the artists had shared their artwork publicly
FINDING #1
ENGAGE AND COMPENSATE: The Trust Transfer Project organizational partners engaged, empowered, and economically compensated BIPOC artists of all ages in Springfield to produce culturally relevant artwork with public health messages regarding community safety during the COVID-19 pandemic
FINDING #2
SCALE AND SUSTAIN: The Trust Transfer Project established and is now set up to scale sustained grassroots communication structures that increase access for Springfield residents to accurate, culturally relevant public health information.
FINDING #3
PARTNER ACROSS SECTORS: The Trust Transfer Project activated a diverse network of sustainable, cross-sector partnerships among Springfield organizations to serve as Trust Transfer Project Sponsors for projects that focus on use of the arts to improve community health and wellbeing.