A Trust Transfer Project Collaboration Advancing Community Health Through Creative Partnership

This tobacco cessation poster initiative is part of the Springfield Cultural Partnership’s Trust Transfer Project (TTP), a collaborative public health and arts partnership.

 Using these Posters in your Community

These posters are offered as a resource for communities working to reduce tobacco use. Organizations are welcome to download the .pdf file provided below and distribute them for outreach purposes. To honor artist authorship and maintain the integrity of the campaign, no modifications to the artwork, messaging, or layout are permitted.

Download Posters

Collaboration Story

Health partners including Behavioral Health Network (BHN), the Public Health Institute of Western Massachusetts (PHIWM), 413Cares, Women of Color Health Equity Collective (WOCHEC), and regional stakeholders invited TTP to contribute arts-based strategies to the initiative, recognizing that culturally grounded creative work can amplify public health messaging, strengthen trust, and improve engagement with communities most affected by tobacco use.

In collaboration with these partners, TTP commissioned local artists and culture bearers to create original artwork that communicates hope, empowerment, and clear pathways to support. The materials promote free quit resources across Massachusetts, including counseling, coaching, and nicotine replacement therapies, translating clinical information into human-centered messages that resonate in everyday life. To provide immediate access to help, BHN developed a dedicated webpage featuring local tobacco-free resources, support groups, and treatment options throughout Western Massachusetts. This hub reinforces the campaign’s message that support is available now and close to home:www.bhninc.org/tobacco-free

To strengthen the initiative’s focus on equity and long-term systems change, PHIWM contributes regional leadership in racial equity, community capacity building, and cross-sector collaboration. PHIWM’s work supports organizations and communities in addressing the structural conditions that shape health outcomes, including tobacco use disparities. Learn more about PHIWM’s Capacity Building for Racial Equity initiatives: https://www.publichealthwm.org/capacity-building-for-racial-equity

  • tobacco control project poster by marc austin in spanish

 

Unlike traditional health campaigns, TTP centers artists as trusted messengers.

Drawing on lived experience, cultural identity, and community visual language, the campaign delivers messaging that is relatable, respectful, and emotionally resonant. Many pieces emphasize compassion over judgment and highlight quitting as a supported journey rather than a solitary struggle. The posters reflect diverse experiences, languages, and motivations for change, from protecting family health to reclaiming personal wellbeing. By combining evidence-based public health information with community outreach networks and culturally grounded art, the campaign moves beyond awareness to inspire meaningful action. Partnership is the foundation of this work. Public health organizations contribute data and clinical expertise, community partners provide trusted networks and local insight, digital platforms connect individuals to services, and artists translate complex information into powerful, accessible visuals. Together, these sectors create communication strategies capable of reaching populations that traditional approaches often miss. Through the Trust Transfer Project model, arts and culture are not an add-on to public health efforts. They are essential tools for building trust, reducing stigma, and activating communities. By investing in local creative voices alongside accessible support systems, this campaign demonstrates how culturally responsive communication can expand reach, strengthen relationships, and improve health outcomes across the region. TTP welcomes collaboration with healthcare providers, public health agencies, foundations, and community organizations seeking innovative approaches to outreach and prevention. This initiative illustrates how integrating arts and culture into health strategies can transform not only how messages are delivered, but how communities experience care, agency, and connection.