The three largest cities in Massachusetts are participating in a new initiative to put culture and the arts at the core of economic development.

The Massachusetts Cultural Council has hired London-based Futurecity to develop unique strategies for Boston, Worcester, and Springfield to use cultural assets, not just as passive attractions, but to spur job growth.

Mark Davy said he’s excited about Massachusetts being his firm’s first work in the U.S.

" What you are beginning to see worldwide is the sense that creative districts and places are attracting businesses who want to relocate to interestingand authentic places," said Davy. " I do believe this the time of the smaller city."

Plans for the three cities will be presented in the fall.